AutoSock invented the snow sock in Norway.
The Norwegian inventor and tyre expert Bård Løtveit developed the first prototype of AutoSock in 1996. Shortly after, a team of experts was gathered and the company AutoSock AS was established in Oslo, Norway, in 1998.The team consisted of specialists in the field of textile engineering, yarn production, design as well as snow and friction, such the renown scientist Dr. "Friction" Dag Anders Moldestad, former advisor to the Norwegian Olympic Committee. AutoSock's functional Scandinavian design was created by Einar Hareide, former Design Director of SAAB Automotive.
Together with German car makers and German TÜV SÜD, the product was further developed, approved and finally launched in Europe in 2000. AutoSock received high recognition throughout car makers and consumers alike. Shortly after, the product was introduced to Northern America, Japan and Korea. Since 2006, AutoSock Operations AS, a subsidiary of AutoSock AS, is taking care of daily operations. Today, AutoSock is still headquartered in Oslo, Norway with a worldwide network of distribution partners.
AutoSock has received numerous awards and was chosen to become part of the permanent collection at The Museum of Modern Art (MoMA) in New York.
AutoSock has retailed in partnership or with approval from Dodge, Cupra, Fiat, Alfa Romeo, NIO, Polestar, Lynk & Co and many more.